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My name is Lori Williams and I began consulting as LW Marketing & Media (LWMM) in 2012 to provide my clients with media strategies that effectively drive brand awareness and engagement, increase sales and improve their media ROI.
As LWM&M, I bring to my clients an in-depth understanding of how each medium influences along the decision-making path. I’m experienced in crafting both branding and response strategies using traditional & digital media channels including video, audio, print, digital display and outdoor.
My expertise has been honed by over 25 years experience at leading advertising & media agencies where I led the creation of multi-channel strategies that delivered double-digit increases in sales, awareness, retail traffic & site visitation for my clients.
I have an innate curiosity for what drives consumer behavior with the robust analytical skills needed to transform consumer insights, business data and marketplace trends into effective strategies for engaging customers and influencing decisions at all points in the purchase cycle.
Clients appreciate my big-picture mindset, holistic media perspective and my ability to help them understand how various marketing & media tactics will work together to help achieve their business goals. I take an individualized approach to strategy development based on each client’s unique brand & business needs; taking calculated risks on fresh approaches while leveraging proven tactics and best practices to ensure success.
Accelerating brand growth with insight-infused media strategies
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Media strategies tailored to your unique business needs
Media Strategy Development
Core to my business is helping you understand how advertising media can help you achieve your business goals and marketing objectives. Together we will examine the challenges your business faces so I can create a strategy that tailors your media efforts to your business cycle and customer purchase funnel; grounded in your marketing objectives and where your budget allows you to be the most effective.
Understanding your customer's path to purchase.
Think of your media strategy as intersections of usage and messaging at influential points along the consumer’s path to purchase. Some intersections are more effective than others at different points in the journey. My role is to help you make the most of your media investment by knowing which intersections will work best for your brand to drive awareness, sales, market share and inprove your media ROI.
Services
Media Strategy Development
Market Analysis
Competitive Media Spending Analysis
Media Planning & Buying
I can also provide you with a POV on your current media strategy with recommendations for how you can improve performance.